Popular, but the upsells add up fast.
ZenBusiness is one of the best-known formation brands. They use wholesale registered agent infrastructure just like we do — they just mark it up 4-5x. By the time you've bought formation and a first year of RA, you've paid close to $400 for work that costs about $80 wholesale.
Formation + Registered Agent (1st yr)
RA renewal + annual report
Formation bundle (1st-yr RA included)
Save $200/yr every year after
Same services. Same state forms. Different markup over wholesale cost.
| Service | ZenBusiness | TrueFormed |
|---|---|---|
| Formation bundle (LLC + EIN + OA) | $199 Pro plan (gets you the bundle) | $89 Includes 1st year of RA |
| Registered Agent (annual) | $199/yr Required, annual recurring | $99/yr Year 2+ renewal |
| Annual Report Filing | $199 Pro plan add-on | $99 + state fee |
| Amendment | $100 Per filing + state fee | $99 + state fee |
| Certificate of Good Standing | $100 + state fee | $59 + state fee |
| Year 1 total (formation + first year RA) | $398 | $89 |
| Year 2+ ongoing (RA + annual report) | $398/yr | $198/yr |
All prices are service fees. State filing fees are separate and the same regardless of provider. Competitor prices based on publicly listed rates as of 2026.
ZenBusinessand TrueFormed use wholesale registered agent infrastructure to do the actual filing work — that part is identical. The difference is what each brand marks that wholesale rate up to.
Retail prices are ZenBusiness's and TrueFormed's public rates. See how our wholesale pricing works.
ZenBusiness is a real company that serves real customers. We just think you shouldn't have to pay 5x what the services cost wholesale.
Every formation site relies on a national registered agent network to do the filing work. ZenBusiness marks those wholesale rates up 3-4x. We pool customer filings to qualify for wholesale pricing and pass the rate straight through. Same backend, different markup.
On ZenBusiness Pro ($199) + RA ($199/yr), you paid $398 in Year 1. The equivalent with TrueFormed is $89. That's about $309 saved Year 1, then $200/yr saved every year on renewal ($398 vs $198 ongoing).
Yes. Change of Registered Agent is free through us — you only pay the state fee, if any. The switch takes 1-2 weeks. Your LLC stays exactly the same.
The core services are identical — formation, RA, annual reports, amendments — because they're all state filings backed by the same wholesale infrastructure. We don't currently offer ZenBusiness's website builder or banking referrals; those are unrelated to formation and compliance.
Same services. $309 less in Year 1. $200 less every year after. We handle the Change of Registered Agent for free.
Start — $89State filing fee is separate and paid at cost.